What happens in autumn? Indeed, the leaves fall from the trees. That is something we at Forever Plants really do not like at all: we love greenery! Of course, I hope everyone managed to keep their green friends alive during the summer holidays. Maybe by now you have already moved them from outside back indoors to protect them from the approaching cold. And if your plants did not survive the summer, then perhaps it is time to bring some new green fellows into your home. Which we actually like even better… Something about being good for business and all ;-).
Big, bigger, biggest
What is the perfect plant to bring into your home during autumn and winter? There is no single monotonous answer to that. What we do notice, however, is that after the summer holidays and after Christmas, people mainly opt for larger plants. If you spend a lot of time indoors (and once the Christmas tree is out of the house again), you naturally want to make things cosy! Large plants (from 1 to 1.5 metres tall) are then ideal.
What can we as a grower do with trends?
As a grower in the traditional chain, we do not really tend to look any further than what I have just described. We do not have much insight into the needs of the consumer. Rather annoying, actually, because at Forever Plants we are crazy about fine-tuning our production planning so that it perfectly matches customer demand.
This is also one of the immediate reasons why we support Plantsome. Around 4,000 people visit the webshop each day, which automatically gives us insight into the popularity of plants. There is already a lot we can learn from this, but how large does the reach need to be to really base choices on it? How big is the difference per target group? And what are the differences in trends per country and region?
Driven by data
You get the picture: we still have plenty to develop in order to truly gain a good insight into consumer wishes. Or are there other ways to gather more information that reflects the real customer wish? Surely there are. In any case, we are getting to work on it.
Basing trends on data, that is where we want to go!
